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If you’ve ever wondered how we...
✅ Fill our signature offer without webinars, challenges, or sales calls
✅ Made our first $3M in this business with a list of less than 9,000
✅ Have sales notifications coming in on a daily basis
✅ Work 4 days a week all year round (plus holidays off, of course)
✅ Spend less than 3 hours on Zoom per week on average
✅ Take days (or weeks) off from posting on social media
✅ Stand out in a sea of faceless AI-based offers right now
✅ Are always able to take time off for family, illness, travel, etc.
✅ Operate our business without emergencies
✅ Have “easy offers” that don’t requires us to be on call 24/7
SPOILER: IT'S NOT MINDSET, LUCK, OR ENDLESS MARKETING
The 4-part strategy that gave us a “ticket to freedom” & unlocked our dream lifestyle business
1️⃣ Use simple live Mini Workshops to find the “hidden buyers” in our audience and turn them into raving fans
2️⃣ Make simple upgrade invitations and watch workshop attendees naturally roll into our signature offer in as little as 24 hours
3️⃣ Turn our workshop replays into best-selling products that bring in sales (and nurture buyers) without us lifting a finger
4️⃣ And then get more sales & upgrades for months to come with short Payday Emails we can write in less than 20 minutes
This will be a great fit for you if…
💛 You’ve poured years of blood, sweat, and tears into becoming an expert
💛 You’re tired of spending most of your time launching or promoting
💛 You don’t want to be on sales calls all day every day anymore
💛 You’ve put the work into building a signature offer (bring on the clients!!)
READY TO LEVERAGE ALL THE WORK YOU'VE DONE & MAKE YOUR BUSINESS WAY SIMPLER?
Switch to the Ticket To Freedom model and naturally fill your signature offer with low-key 1-hour workshops you can host on Zoom.
The 4 secrets of the Ticket To Freedom model
Winning Workshops
Turn lurkers, casual followers, and cold subscribers into buyers by hosting low-ticket workshops on hot topics (to make it an “easy yes” purchase).
You can launch & deliver these workshops in just 7 days…and they’re the perfect way to demonstrate your expertise in a live setting.
Say hello to a new group of raving fans who want to buy everything you create!
Easy Upgrades
When you design a live Mini Workshop the right way…it gives your workshop attendees a chance to “test drive” your expertise, teaching style, and values.
They get a “mini result” in less than an hour! And then they naturally want to keep going, take the next step, and join your next offer for further transformation.
This works for courses, memberships, programs, and services!
On-demand Replays
Want to wake up to new sales, happy buyers, and even upgrades into your main offer?
Turn your live workshop recording into an on-demand workshop product that people can buy at any time.
This takes a tiny bit of strategic repositioning, since selling live is different than selling instant-access. But it’s worth it to wake up to sales!
Sales Every Day
Get repeat sales & automated upgrades — even from people who bought your workshop months ago!
No need for complex automations. Just set up a couple simple upgrade sequences with our templates and send Payday Emails a few times a week.
And get sales notifications for your next live workshop, your old workshop recordings, and your main offer all at once!
FINALLY! A business model that doesn’t require 17 software tools, 50-hour work weeks, or being on calls 5 hours a day! 😅
❌ Dozens of freebies
❌ Thousands of followers
❌ Big launch every quarter (or ever lol)
❌ Work every day
❌ Show up on every social media platform
❌ Show up on every social media platform
❌ Have a hunch of different offers
❌ Have a hunch of different offers
❌ Take sales calls or do DM outreach
WHAT IF INSTEAD YOU
✅ Sell a few Mini Workshops each day (upcoming live workshop or an old recorded one)
✅ Make sure workshop buyers get a quick win and have a great experience
✅ Give them natural, compelling, and totally automated invite into your signature offer
✅ Wake up every day to a freedom-filled business and life
Want to set this up in your own business — so you can quit 80% of the marketing, launching, and selling you’re doing right now and spend more time on what you really love?
Introducing...
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
STEP 1
Host a Mini Workshop
First, you'll spend 1-2 weeks planning a live workshop that’s intentionally crafted to pluck buyers out of your audience and set people up for your main offer (whether it’s a course, membership, program, or service).
⚡️ You can start making sales as early as 24 hours into this process — this is where it gets REAL!
STEP 2
Upgrade Workshop Attendees
Don't love sales calls or hard selling? Us neither. We'll show you how to weave our 3 proven types of Upgrade Invites into your workshop so you can move attendees into your main offer without it taking over your calendar (or requiring manipulative tactics).
⚡️ This is where you’ll get your first sales for your signature offer — without a public launch, a multi-day challenge, ads, sales calls, etc.
STEP 3
Evergreen Mini Workshop
Next, you'll turn your workshop recording into an instant-access product that can bring in sales while you sleep (or while you go hiking, play with your kids, or try out a cool new coffee shop). Then you'll install an upgrade path so that can you can bring in evergreen upgrades, too!
⚡️ Once you follow our “money-making replays” process, you’ll be all set to wake up to sales & upgrades!
STEP 4
Send Payday Emails
Then you'll start sending regular Payday Emails to your workshop buyers and main list. These are simple emails you can write in 15 minutes or less, that bring in sales (for your workshops and signature offer) when you’re not launching.
⚡️ Nothing beats writing an email on your phone in 15 minutes and then watching sales notifications pop up for the rest of the day.
STEP 5
Host Buyers Launches
And at any point if you want to get a few new folks into your membership, course, program, or service this week (without a public launch), no problem! Just use on of our 5 methods to make a low-key invitation to people who’ve bought one of your workshops in the last few months.
⚡️ Good news - these Buyers Launches are so simple that most of them only take a couple hours to “run.”
The goal is for you to end up with a “workshop engine” that naturally fills your bigger offers so you can spend less time selling & more time doing what you love
Introducing...
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
Fast track freedom with fill-in-the-blank templates, expertly created by Sarah — who has sold millions online with her copywriting (no AI robot jargon here 🚫🤖)
✅ Workshop Promo Emails Template
✅ Workshop Promo Posts Template
✅ Live Workshop Sales Page Template
✅ Evergreen Workshop Sales Page Template
✅ Order Bump + Upsell Copy Templates
✅ Upgrade Email Sequence Template
✅ Abandoned Cart Sequence Template
✅ Flash Sale Sequence Template
✅ Price Increase Sequence Template
✅ Workshop Presentation Template
✅ Workshop Show Up Reminder Emails Template
✅ Workshop Replay Delivery Emails Template
✅ And many more templates
SAVE DOZENS OF HOURS, SELL MORE WORKSHOP TICKETS, AND UPGRADE BUYERS WITH EASE
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
10 WEEKLY PAYMENTS OF
$99
(Regular 10 x $199)
ONE PAYMENT OF
$995
(Regular: $1995)
We know Ticket To Freedom is well worth $1995 ($995 this week!) even without any bonuses
Because it’s the exact system we’ve used to:
✅ Build best-selling workshops
✅ Get hundreds of happy testimonials from workshop buyers
✅ Fill up our main offers without sales calls
✅ Make sales every day from simple emails
✅ Get off the launch roller coaster
(plus you get to avoid the exhausting & expensive mistakes we made while testing this process!)
BUY HEY...BONUSES ARE FUN!
And we want to give you a few extra gifts that’ll save you time, make your journey easier, and help you get results faster.
BONUS 1 (PAY IN FULL BONUS)
Social Proof Magic
($997 Value)
Want to wake up to sales next month? Use our Black Friday Offer training to come up with a lightweight promo that uses content you’ve already created…then use our fill-in-the-blank templates to write all your emails for Black Friday and Cyber Monday in no time!
BONUS 2 (PAY IN FULL BONUS)
Instant Audience Magic
($997 Value)
Steal the strategies we’ve used to expand our reach, grow our community, and sell our workshops…all without consistently showing up on a single social media platform.
BONUS 3
Instant Upgrades Toolkit
($997 Value)
Don't have a signature offer yet or want to increase profits from your Mini Workshops? Add a “get some help” option to your Mini Workshops & watch your buyers spend an extra $200 - $1000+ with a single click.
BONUS 4
2025 Workshop Mapping Call
($197 Value)
Join us for a 60-minute live session in December and see exactly how we’re mapping out our workshops for 2025 (plus get our real-life tips on how to plan out intentional live workshops that lead into your main offer)
BONUS 5
90-Day Private Q&A Podcast Access
Get our advice in your ears as you host workshops, send emails, and set up chill upgrade systems that give you freedom. Every week, we’ll release multiple short-and-sweet episodes that answer common questions — submitted by you & the rest of our Ticket To Freedom community!
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
✔️ 15+years of combined experience teaching workshops
✔️ Lifetime access to the program materials
✔️ Step-by-step process to follow
✔️ Templates for every asset you'll need
✔️ 14-day money back guarantee
We're Sarah & Justin — chill business owners who love creating helpful products & keeping things ASAP (as simple as possible)
Turns out we’re not the only ones that want to get off the “free content hamster wheel” and find a simpler way to help people & make money!
Since co-creating our first Mini Workshop together in 2020…
We’ve sold 13,000+ workshop tickets together
We’ve sold out memberships & masterminds through our workshops
We’ve built a list of engaged buyers that love what we do
and we’ve grown a thriving business that isn’t reliant on launches
But those aren’t the stats that matter.
(we’re really just sharing them here so you can see the real power of a low-ticket offer that naturally leads into an aligned backend offer)
What really matters is that…
Justin gets to drive his kiddos to school every day.
Sarah gets to take spontaneous trips all over the world.
We can work 10-20 hours a week — and also take extra time off for
health issues, family time, and unexpected life stuff.
EVEN MORE IMPORTANTLY
We’ve helped over 10,000 business owners use simple low-ticket offers to bring in cash, bring in clients, and wake up to more freedom.
From dog trainers in South Africa and mindfulness teachers in Germany, to bakers in Austria and digital marketers in Peru…
These business owners can now spend less time on marketing and selling — and more time doing the stuff they actually love (or being totally offline).
That’s what freedom really looks like.
And that’s what we want for you.
This isn't an overnight process
THE GOOD NEWS IS THAT ONCE YOU GET THESE PIECES WORKING FOR YOU
🙋♀️ Lurkers, silent followers, and cold subscribers turn into buyers because you’re giving them an “easy yes” offer of a low-ticket hot topic workshop
❤️ People become raving fans — because your workshop gives them an amazing taste of your best work & your real personality
🧘♀️ You can skip your planned launches…now that people are naturally upgrading from your workshop into your main offer
⚡️ You get to experience the buzz of helping 10-100 people at the same time with a live workshop (instead of one persona one a sales call)
📣 You start getting referrals, interview requests, and tags on social media — because workshops are way easier to share than big offers
💸 It’s normal to wake up to new sales notifications from the automated email sequences you set up weeks or months ago
😎 When you do want to get a few more people into your main offer, you just send one of our Payday Emails to your list of workshop buyers
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
10 WEEKLY PAYMENTS OF
$99
(Regular 10 x $199)
ONE PAYMENT OF
$995
(Regular: $1995)
“So what’s the TL;DR version of what Ticket To Freedom is?”
We’ve built a business where all we have to do every week is:
✅ Talk about our next live workshop (or one of our old recorded workshops) a couple times
✅ Double check that the automated upgrade invites are going out to all our workshop buyers
✅ Host a couple calls for all the awesome humans in our backend offer
And then once a month…
✅ We reach out to “old” buyers who didn’t join our backend offer during their initial automated upgrade window…and we give them a second chance to upgrade
That’s our whole business.
Easy peasy, lemon squeezy.
If you want to copy-and-paste this business model, Ticket To Freedom will show you how and give you the resources to set it up the right way (and the simple way) from the start.
Ticket To Freedom
Everything you need to use simple workshops, casual upgrade invites, and chill emails to fill your offers — so you wake up to sales and an open calendar every day
✔️ 15+years of combined experience teaching workshops
✔️ Lifetime access to the program materials
✔️ Step-by-step process to follow
✔️ Templates for every asset you'll need
✔️ 14-day money back guarantee
“Wait…this helps me quit launching…but I still have to launch workshops?”
Fair question! We do launch 3-5 workshops a year to “fuel” this model and naturally upgrade people into our main back-end offer.
But those launches are so simple. It’s easy to get people to buy a $27 workshop on a hot topic…just takes a few emails.
Then, people automatically join our main offer through those live workshops + our on-demand workshops.
So we rarely need to do a big public launch for our main offer — when we do, it’s because we want to not need to.
“And how is this different from Mini Workshop Magic?”
Ticket To Freedom goes much deeper than Mini Workshop Magic.
It’s not just about hosting a profitable workshop, it’s about installing a workshop-based business model that naturally fills your main offer, gives you more time freedom, and gets you off the launch roller coaster for good.
You’ll get strategic guidance for your live workshops — plus resources & tools to upgrade buyers, turn your recording into an on-demand product, set up an automatic upgrade path, and get ongoing sales for months with simple emails.
14 Day Money Back Guarantee
Fair question! We do launch 3-5 workshops a year to “fuel” this model and naturally upgrade people into our main back-end offer.
But those launches are so simple. It’s easy to get people to buy a $27 workshop on a hot topic…just takes a few emails.
Then, people automatically join our main offer through those live workshops + our on-demand workshops.
So we rarely need to do a big public launch for our main offer — when we do, it’s because we want to not need to.